wichita.edu
…advertising strategy, developing messages, selecting media, and testing effectiveness. It also explores the theory, history, social and economic aspects, and problems of ethics and truth in advertising. Taught by: Brian Rawson MKT 607 — Promotion Management The “brand” plays a leading role in marketing communications. Consumers are aware of brands, and…
https://www.wichita.edu/academics/business/marketing/Landingpage/CourseDes.php