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… Students complete essay exams,
weekly writing assignments, and a 10-12 page research paper.
Fall 2008 to present
Course taught: COMM 324, Introduction to Integrated Marketing
2
This course provides an overview of the theories and practices of IMC. Students learn
how and why IMC strategies are created, executed, monitored, and evaluated and how the…
https://www.wichita.edu/profiles/_cvs/Parcell_cv_2021.pdf