PDF
…and broadcasts.
- Baker, R. E. (2007, June 1). Impacts of NCAA Final Four appearance on a mid-major Division
I university. Report presented at North American Society for Sport Management
(NASSM), Fort Lauderdale, FL.
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- Van Riper, T. (2013, March 25). March Madness showing more parity than ever. Is that good for
business? Forbes. Retrieved from…
https://www.wichita.edu/academics/education/Sport_Management/People/_documents/FinalFourMediaExposure.pdf