wichita.edu
…"lab" where students learn to engage with the sport-based research, such consumer behavior, tangible/intangible impact, effecitiveness of sponsorship and marketing activities, business analytics, develop managerial stragieis, and/or conducting feasibility studies, benefitting members of our sport management, recreation, and tourism communities. Purpose…
https://www.wichita.edu/academics/education/Sport_Management/SMARTLab/SMART_Lab.php