PDF
…Management
Degree awarded: August 2012
PUBLICATIONS
Sheehan, Daniel, David M. Hardesty, Alexander H. Ziegler, and Haipeng (Allan) Chen (2019),
“Consumer Reactions to Price Discounts across Online Shopping Experiences,” Journal of
Retailing and Consumer Services, 51 (November), 129-38.
PAPERS UNDER REVIEW
Ziegler, Alexander H., John Peloza, and Leslie H. …
https://www.wichita.edu/academics/business/marketing/_documents/Alexander.pdf