wichita.edu
…collection. Recent Publications: Aghaie, S., Disfani, O., Javadinia, A., Farhang, M., & Bhattarai, A., (2022). Incumbent Defense Strategies and New Entrant Market Exit: The Moderating Role of Relational Market-Based Assets. European Journal of Marketing. Aghaie, S., Javadinia, A., Mirahmad, H., & Janani, S., (2022). How Incumbents' Response Strategy Impacts …
https://www.wichita.edu/academics/business/marketing/Sina.php