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…in
sport is a failure of sport marketers to focus on consumers in their markets. Rein, Kotler
and Shields (2006) stated, “The first critical step in reaching, attracting, and retaining
fans is understanding not only who the fan is but how the fan connects to a sport “(p. 54).
The purpose of this paper is to describe, summarize, and—using basic…
https://www.wichita.edu/academics/education/Sport_Management/People/_documents/ConsumerDemographicsBehaviorsFansAttendingPGAEvent.pdf