wichita.edu
…Journal of Macromarketing, 0276146719847754. Chaudhuri, M., Calantone, R. J., Voorhees, C. M., & Cockrell, S. (2018). Disentangling the Effects of Promotion Mix on New Product Sales: An Examination of Disaggregated Drivers and the Moderating Effect of Product Class. Journal of Business Research, 90, 286-294.
https://www.wichita.edu/profiles/academics/business/office_of_the_dean/Program-Directors/Cockrell-Seth.php