wichita.edu
…methods, behavioral pricing, sales, calendar-led marketing, branding strategy, services marketing, and marketing communications. Marketing Faculty Recent Publications [1] Aghaie, S., Disfani, O., Javadinia, A., Farhang, M., & Bhattarai, A., (2022). Incumbent Defense Strategies and New Entrant Market Exit: The Moderating Role of Relational Market-Based…
https://www.wichita.edu/academics/business/marketing/Publications.php