Explore the depth and breadth of our faculty’s most recent publications
Marketing faculty have earned their degrees from respected institutions that include University of Kentucky, University of South Carolina, Texas A&M University, Oklahoma State University, University of Nebraska, Florida State University, and Michigan State University.
Marketing Department faculty members are highly ranked for scholarship quality by publications in elite journals (A* and A) and are widely acclaimed for their scholarly expertise in various facets of consumer decision-making, empirical marketing strategy, customer success management, corporate social responsibility (CSR), quantitative and qualitative research methods, behavioral pricing, sales, calendar-led marketing, branding strategy, services marketing, and marketing communications.
Marketing Faculty Recent Publications
[1] Aghaie, S., Disfani, O., Javadinia, A., Farhang, M., & Bhattarai, A., (2022). Incumbent Defense Strategies and New Entrant Market Exit: The Moderating Role of Relational Market-Based Assets. European Journal of Marketing.
Impact Factor: 4.7 ABDC Journal Quality List: A* Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[2] Aghaie, S., Javadinia, A., Mirahmad, H., & Janani, S., (2022). How incumbents' response strategy impacts rival's market exit timing? Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite
----------------------------------------------------------------------------------------------------------------
[3] Aghaie, S., Javadinia, A., & Cockrell, S., (2022). Price Reactions to a Rival’s Market Exit: Evidence from the U.S. Airline Industry. Journal of Marketing Theory and Practice.
Impact Factor: 3.04 ABDC Journal Quality List: B Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[4] Nagel, D. M., Giunipero, L., Jung, H., Salas, J., & Hochstein, B. (2021). Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability. Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite
----------------------------------------------------------------------------------------------------------------
[5] Hochstein, B., Chaker, N. N., Rangarajan, D., Nagel, D., & Hartmann, N. N. (2021). Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles. Journal of Service Research.
Impact Factor: 10.66 ABDC Journal Quality List: A* Barton School Journal Rating: Elite
----------------------------------------------------------------------------------------------------------------
[6] Matthews, A. L., & Eilert, M. (2021). Signaling authenticity for frontline service employees. Journal of Services Marketing.
Impact Factor: 4.47 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[7] Friske, W., Cockrell, S., & King, R. A. (2021). Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection. Journal of Macromarketing.
Impact Factor: 4.6 ABDC Journal Quality List: A Barton School Journal Rating: Quality
----------------------------------------------------------------------------------------------------------------
[8] Rangarajan, D., Hochstein, B., Nagel, D., & Lyngdoh, T., (2021). Sales complexity and value appropriation: a taxonomy of sales situations. Journal of Business & Industrial Marketing.
Impact Factor: 3.46 ABDC Journal Quality List: A Barton School Journal Rating: Quality
----------------------------------------------------------------------------------------------------------------
[9] Plouffe, C. R., Nagel, D., Bonney, L., Hochstein, B., & Salas, J. (2020). The Austrian view and value co-creation process in solution-oriented firms: A seven stage, “solution prototyping” framework. Journal of Marketing Theory and Practice.
Impact Factor: 3.04 ABDC Journal Quality List: B Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[10] Cronin Jr, J. J., & Nagel, D. M. (2020). Service Research: A Critical Review and New Perspectives. Journal of Services Marketing.
Impact Factor: 4.47 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[11] Matthews, L., Eilert, M., Carlson, L., & Gentry, J. (2020). When and how frontline service employee authenticity influences purchase intentions. Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite
----------------------------------------------------------------------------------------------------------------
[12] Martin, C. L. (2020). Service Growth: Perennial Challenges and Alternatives for Entrepreneurs of Service Firms. Journal of Marketing Management.
Impact Factor: 3.04 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[13] Montford, W. J., Leary, R. B., & Nagel, D. M. (2019). The impact of implicit self-theories and loss salience on financial risk. Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite
----------------------------------------------------------------------------------------------------------------
[14] Friske, W., & Cockrell, S. (2019). Entrepreneurship, Excise Taxes, and the “Flight to Quality”. Journal of Macromarketing.
Impact Factor: 4.6 ABDC Journal Quality List: A Barton School Journal Rating: Quality
----------------------------------------------------------------------------------------------------------------
[15] Sohi, R. S., & Matthews, A. L. (2019). Organizational learning and inter-organizational knowledge transfer. In Handbook of research on distribution channels. Edward Elgar Publishing.
----------------------------------------------------------------------------------------------------------------
[16] Sheehan, D., Hardesty, D. M., Ziegler, A. H., & Chen, H. A. (2019). Consumer reactions to price discounts across online shopping experiences. Journal of Retailing and Consumer Services.
Impact Factor: 7.13 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[17] Martin, C. L. (2019). How Technological Innovations Influence Calendar Timing in the Marketplace. Journal of Marketing Management.
Impact Factor: 3.04 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[18] Kraft, F. B., Maity, D., & Porter, S. (2019). The salesperson wellness lifestyle, coping with stress and the reduction of turnover. Journal of Business & Industrial Marketing.
Impact Factor: 3.46 ABDC Journal Quality List: A Barton School Journal Rating: Quality
----------------------------------------------------------------------------------------------------------------
[19] Nagel, D. M., Cronin Jr, J. J., & Utecht, R. L. (2018). Consumption or prosumption? A question of resources. Journal of Services Marketing.
Impact Factor: 4.47 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
----------------------------------------------------------------------------------------------------------------
[20] Chaudhuri, M., Calantone, R. J., Voorhees, C. M., & Cockrell, S. (2018). Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class. Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite