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Chaudhuri, M., Calantone, R. J., Voorhees, C. M., & Cockrell, S. (2018). Disentangling the Effects of Promotion Mix on New
Product Sales: An Examination of Disaggregated Drivers and the Moderating Effect of Product Class. Journal of Business
Research, 90, 286-294.
RESEARCH IN PROGRESS
Cockrell, S., Friske, W., Voorhees, C., & …
https://www.wichita.edu/academics/business/marketing/_documents/Cockrell.pdf