PDF
… for You (and Me): The Nature of Vicarious Embarrassment,” Working paper
presented at the Association for Consumer Research Conference, New Orleans, LA.
February 2020
3
Ziegler, Alexander H. (2015), “How Embarrassing for You (and Me): The Nature of Vicarious
Embarrassment,” presented at the Southeast Marketing Symposium, Tallahassee, FL.
RESEARCH…
https://www.wichita.edu/academics/business/marketing/_documents/Alexander.pdf