wichita.edu
…dynamics, namely market entries and entry threats and market exit. Firms attack competitors’ turf to turn competitors’ customers into their own, and this rivalry often results in the ‘survival of the fittest.’ This common phenomenon inspired me to investigate firms’ competitive behaviors, in particular how they apply their marketing tools in such dynamic…
https://www.wichita.edu/profiles/academics/business/office_of_the_dean/department-of-marketing-and-economics/Aghaie-Sina.php