wichita.edu
Elliott School of Communication emphasis areas All students in communication must select from one of four emphasis areas. Integrated Marketing CommunicationAn empahsis in IMC prepares students for the fields of advertising, public relations, marketing and related creative media. Courses emphasize strategy and writing skills that build understanding of how…
https://www.wichita.edu/academics/fairmount_las/elliott/Emphasis_Areas.php