consumer – Search Results

wichita.edu

Alumni Spotlight: Jacob Jones

… of state tuition elsewhere. The job market has always been very competitive, and the difficulty has been increasing with the state of the industry being heavily affected by new consumer behaviors. Despite that, I’ve done my best to adapt and grow since graduation. I worked at NIAR as a Mixed Reality Researcher for six months. During this period, I also…

https://www.wichita.edu/academics/fine_arts/digital_arts/_sodanews/_alumnispotlight/alumni_jonesjacob.php

wichita.edu

Dr. Bayram Yildirim Ph.D.

…The Journal of Management and Engineering Integration, Vol 16, No 1, Summer 2023 Vali, H.*, Xu, J. D., & Yildirim, M. B. (2021). Comparative reviews vs. regular consumer reviews: Effects of presentation format and review valence. Journal of Global Information Management (JGIM), 29(6), 1-29. Çınar, S.*, & Yıldırım, M. B. (2021). Using Lagrangian …

https://www.wichita.edu/profiles/academics/engineering/ISME/01_Faculty/Yildirim-Bayram.php

wichita.edu

Chemistry/Business Field Major Checklist

… LAW 431 Legal Environment of Business* (3) All FIN 340 Financial Management I* (3) All MGMT 360 Management and Organizational Behavior* (3) All MKT 300 Marketing* (3) All MKT 405 Consumer Behavior* (3) FL & SP MKT 608 Selling and Sales Force Marketing* (3) Total Hours Completed Major GPA BUSINESS COURSES GPA = *An upper division class requiring a 2.25 GPA…

https://www.wichita.edu/academics/fairmount_las/chemistry/CHEM_BS_business_checklist_2.php

wichita.edu

Barton School's Micro-Credential Programs Recognized as the First of Their Kind in the World

…who are ready to hire qualified candidates. The Entrepreneurship track provides hands-on training in differentiating a venture from competitors, creating high consumer demand, and scaling operations. Students gain access to a network of mentors and resources, equipping them with the tools and support needed to successfully launch and grow their…

https://www.wichita.edu/about/wsunews/barton_news/03-13-25-2025-spero-microcredential.php

wichita.edu

Why Barton School

…environment. With teaching and research directed at both academic and managerial audiences, students are primed to pursue careers in retail, sales, consumer products, advertising, brand management or consulting, product management, media/entertainment, or their own entrepreneurial ventures. With a degree in Marketing from the Barton School,…

https://www.wichita.edu/academics/business/marketing/WhyUs.php

wichita.edu

International Business Major

…EconomyOr ECON 570 – International Political Economy MKT 403 –Marketing ResearchOr, MKT 405 –Consumer Behavior History: History courses approved by an academic advisor. Language courses: 200-level and above International experience: Students may count up to 9 credit hours of international experience toward their directed electives Specific…

https://www.wichita.edu/academics/business/advising/international-business-major.php

wichita.edu

Entrepreneurship Program

…The Spero Entrepreneurship Program goes beyond the basics of business planning, encompassing topics such as differentiating your idea from competitors and creating high consumer demand. Through our program, you will learn how to successfully launch and grow your new venture while gaining access to a wide network of resources, mentors, and…

https://www.wichita.edu/academics/business/spero/entrepreneurship.php

Course Catalog

ECON - Economics

…applications are used to understand how economic decision-making by individuals and firms lead to market prices and the allocation of resources and products. This course studies consumer choice, demand, supply, costs of production and market structures. Efficiency in consumption, production, distribution and exchange is also included. Prerequisite(s): ECON…

https://catalog.wichita.edu/undergraduate/courses/econ/

wichita.edu

Student Stories

…solutions. Today, as a Multidisciplinary Product Designer at Bamboocraft Nigeria Ltd., overseeing the design, development, branding & packaging of numerous consumer products, I have efficiently integrated AI & contemporary technology into my workflow, leveraging the foundational principles gained from the MID program to enhance my creativity,…

https://www.wichita.edu/academics/college-of-innovation-and-design/student-stories.php

wichita.edu

Trademark and Branding

…only appropriate uses and assuring that only quality products bear University Marks Generate revenue to pay for the expense of protecting the University Marks. Protect consumers from deception and/or inferior products and services unlawfully bearing University Marks. What are the University’s trademarks? Popular items such as the “Wichita Wheat”…

https://www.wichita.edu/administration/trademark-and-branding/index.php

wichita.edu

Seth Cockrell

…Journal of Business Research, 173, 114452. Matthews, A. L., Cockrell, S., & Walker, K. L. (2023). Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes. Journal of Public Policy & Marketing, 42 (3), 07439156231172517. Manis, K. T., Cockrell, S., & Friske, W. (2023). The Curvilinear Role of Trust in Marketing…

https://www.wichita.edu/profiles/academics/business/office_of_the_dean/Program-Directors/Cockrell-Seth.php

WSU Foundation

WSUFAE welcomes new Board and Advisory Council members

…the Barton School Advisory Board since 2016. He resides in Naples, Florida. MITCHELL SLAPE ’89, BUS ADM, is the former CEO of Massmart, the second-largest distributor of consumer goods in Africa. A veteran international business leader, Slape spent more than 25 years with Walmart, serving in leadership roles across the globe. As a student, he was active in…

https://foundation.wichita.edu/wsufae-welcomes-new-board-and-advisory-council-members/

wichita.edu

2017Conference

…and Social Theory. Dr. Sprague gave two presentations: Her first talk was: The Academy as a Gendered Institution, at 10:30am.Her keynote presentation was titled,Be a Critical Consumer of Knowledge: Think Like a Feminist Methodologist. If you have questions about the conference, please: contact WSU Sociology, 316-978-3280 or email Dr. Jodie Hertzog:…

https://www.wichita.edu/academics/fairmount_las/sociology/Gender_Conference/2017Conference.php

WSU Newsletters

Zayden Tomson: Creativity, collaboration and consistency

…a strategic design mindset — creating posters and merchandise that authentically reflected the era’s aesthetic. “This internship helped me to put myself in a more consumer-oriented mindset,” Zayden said. “My designs had been for practice up until that point, so having an audience that would be promoted towards was a great change of pace and a useful…

https://news.wichita.edu/2025/10/16/zayden-tomson-creativity-collaboration-and-consistency/

wichita.edu

Trailblazer Tony Ibarra values lessons learned

…Department at WSU is committed to experience-based instruction and research in design and analysis for use in industries such as manufacturing, aircraft and automotive to consumer products and building equipment. Button Link Learn more Image Image Credit Header: Seth Crawford Content Seth Crawford is a senior studying Strategic Communications at…

https://www.wichita.edu/about/wsunews/news/2018/11-nov/tony_ibarra_story.php

wichita.edu

Kansas Asset Management Users Group (AMUG)

…life, help you make decisions on whether to rehabilitate, repair, or replace equipment through an efficient and focused operations and maintenance program, help you meet consumer demands while focusing on system sustainability, enable the utility to set rates based on sound operational and financial planning; lets you budget for activities that are…

https://www.wichita.edu/academics/fairmount_las/hugowall/efc/Event-Pages/AMUG/KS-AMUG-WSU-EFC.php

wichita.edu

Dr. Robert E. Weems Jr.

…of African American business history (Black Business in the Black Metropolis: The Chicago Metropolitan Assurance Company 1925-1985; Desegregating the Dollar: African American Consumerism in the Twentieth Century; Business in Black and White: American Presidents and Black Entrepreneurs in the Twentieth Century), as well as nearly four dozen journal…

https://www.wichita.edu/profiles/academics/fairmount_college_of_liberal_arts_and_sciences/History/Weems-Robert.php

wichita.edu

Featured Themes

…etiology and progression, cell signaling mechanisms, drug metabolism, and novel surgical procedures. Emerging Fields and Technologies: AI-based determinations, OTC and direct-to-consumer medicine, and genetic counseling. Medical Research and Development: Clinical trials, research methodologies, and development of new therapeutic procedures and medications.…

https://www.wichita.edu/academics/health_professions/healthcare_summit/themes.php

wichita.edu

NIAR signs on as a partner to international 3D printing initiative

… the UK-based Manufacturing Technology Centre. About ASTM International Committed to serving global societal needs, ASTM International positively impacts public health and safety, consumer confidence, and overall quality of life. We integrate consensus standards - developed with our international membership of volunteer technical experts - and innovative…

https://www.wichita.edu/industry_and_defense/NIAR/MediaCenter/2018-08-21.php

realestate.wichita.edu

Marketing

… Marketing with an Emphasis in Real Estate requires 24 hours beyond the College of Business core as follows: Required courses (15 hours) MKT 403 – Marketing Research MKT 405 – Consumer Behavior MKT 609 – Marketing Programs RE 310 – Principles of Real Estate One of the following: MKT 607 – Brand Planning and Promotion MKT 608 – Selling & Sales Force…

https://realestate.wichita.edu/education/degrees/marketing/