Duane Nagel Appointed Senior Associate Dean of the Barton School of Business


The W. Frank Barton School of Business at Wichita State University is delighted to announce the appointment of Dr. Duane Nagel as its Senior Associate Dean. In this role, Nagel will oversee the successful implementation of the school’s strategic plan and related key initiatives, manage undergraduate and graduate programs, lead efforts to maximize on our enrollments, advance faculty and research affairs, among other key areas. His collaborative efforts with Dr. Larisa Genin, Dean of the Barton School, and other key leaders will focus on identifying areas for enhancement and innovation across these domains.

"Exemplifying an extraordinary blend of talents and skill sets, Duane is the ideal candidate for this position," Genin expressed. "His steadfast commitment to excellence and nuanced understanding of the Barton School will play a pivotal role in propelling innovation and contributing to the prosperity of our school."

Before his appointment as the Senior Associate Dean, Duane served as the Chair of the Department of Marketing at the Barton School of Business, Wichita State University. Since assuming the role in the fall of 2022, Duane has led the department through an impressive period of growth, witnessing a remarkable surge in enrollment by nearly 25%, among many other accomplishments related to modernizing the curriculum and forging crucial industry connections.

With nearly two decades in corporate roles before entering academia, Duane has cultivated expertise in marketing strategy, brand management, project oversight, budgeting, and logistics, making significant contributions to renowned brands like Moosehead Canadian Lager, Shiner Bock, Corona Extra, and Coors Light. His tenure in an ad agency included pivotal roles in retail campaigns for Procter & Gamble, Polaris Industries, and Victory Motorcycles, as well as in dealership marketing programs to support the launch of the Nissan Juke across more than a dozen European countries.

Duane’s scholarly research focuses on service quality and value creation, resulting in publications in esteemed journals such as the Journal of Service Research, Journal of Business Research, and Journal of Services Marketing. His most recent article on Customer Success Management was published in the International Journal of Research in Marketing.

He holds a BBA in Marketing from the University of Texas at San Antonio, an MBA from Colorado State University, and a PhD from Florida State University.

"The Barton School stands among the best business schools in the country, and it is an honor to be appointed its Senior Associate Dean," stated Nagel. "Since my arrival, we have witnessed a multitude of positive and exciting changes – from transitioning into our new home at Woolsey Hall to incorporating critical academic programs essential for our students and the evolving business landscape. I eagerly look forward to making substantial contributions to the ongoing progress of the Barton School as it forges ahead into the future."

For more information on the Barton School, visit www.wichita.edu/academics/business/.