WSU's Strategic Enrollment Management program is a university-wide commitment to improving student experience, retention, and access through outreach, collaboration, and innovative system and process design.

Wichita State University SEM Goals

Goal 1: Develop and advance activities that foster a culture of enrollment growth among faculty, staff, students and alumni that promote a positive experience

Strategy 1.1

Systematize the use of academic data for course retention.

Strategy 1.2

Identify new and emerging academic programming to boost enrollment through the offering of new in-demand programs, alternative programming, or re-branding of existing programs.

Strategy 1.3

Promote greater campus connections with alumni and community supporters who can become ambassadors for the university with pride in and knowledge of the latest campus developments.  

Strategy 1.4

For each degree program, create paid applied learning that promotes student employment opportunities and reduces the need for students to take on debt.

Strategy 1.5

Create Shocker Pre-season programs to support at promise students as they transition into the college setting.

Goal 2: Increase enrollment of new, degree-bound students

Strategy 2.1

Strategically identify and target new and/or most promising markets and partnerships for increased recruitment efforts. 

Strategy 2.2

Grow the diversity of our student body through recruitment efforts.

Strategy 2.3

Strategically develop partnerships that create expanded opportunities for students and create pathways for academic success and completion. 

Goal 3: Increase persistence rates of degree seeking student populations

Strategy 3.1

Standardize academic advising to provide consistent support for students across all majors through data-informed proactive advising.

Strategy 3.2

Ensure that all students receive a consistent standard of care.

Strategy 3.3

 Develop intentional ways for students to learn about, select, and transition between majors.

Strategy 3.4

Strengthen Financial Aid through collaboration with other units and coordinated, proactive outreach to students.

Strategy 3.5

Provide best practices for student success through enhanced on-boarding, robust first-year experience, early exposure to career planning, expanded access to experimental learning activities, fostering a success-oriented mindset and sense of belonging, and removing institutional obstacles to success.

Goal 4: Increase non-degree for-credit enrollment

Strategy 4.1

Develop and expand partnerships with business and industry to identify skills and competencies needed in the workforce in order to design new badge content.

Strategy 4.2

Promote Badge and Lifelong Learning opportunities in the community.

Strategy 4.3

Market undergraduate and graduate certificate programs to non-degree bound students.

Strategy 4.4

Develop and expand opportunities for early college access through concurrent course instruction in local high schools and high school guest enrollment.