Elliott School of Communication emphasis areas

Electronic Media
Students learn digital storytelling techniques for use in a number of communication platforms, including television, radio and the web. Electronic Media majors are prepared for producing, directing, writing, doing videography or working in any number of visual platforms.

Integrated Marketing Communication
An empahsis in IMC prepares students for the fields of advertising, public relations, marketing and related creative media. Courses emphasize strategy and writing skills that build understanding of how marketing campaigns are packaged and produced.

With a focus on storytelling, the integrated print/broadcast journalism emphasis area prepares students for careers in any news-related organization. Writing, editing, photography, design and presentation for mass audiences are stressed.

Open Emphasis
Communication majors with interests and needs that are not served by the school’s traditional emphasis areas can develop, propose and acquire faculty approval for a special open emphasis program pulling from any or all emphasis areas.

Strategic Communication
Emphasizes building meaningful relationships, grooming civic leadership and producing marketable employees through public relations and human relation skills. The curriculum includes giving effective presentations, facilitating small-group discussions, handling conflict, managing diverse constituencies and cultivating leadership.