Overview
Tara Shaffer is an accomplished marketing executive and strategist, currently serving as the Vice President of Marketing and Communications at High Touch Technologies, a leading regional technology company specializing in IT solutions, software development, ERP systems, and websites for small and medium-sized businesses.
With her wealth of experience, talent, and expertise, Tara is a sought-after marketing leader who continues to drive growth and success for High Touch and its employee-owners. Since she joined the High Touch team over seven years ago, Tara has spearheaded many successful marketing initiatives for the company, including consolidating the company’s acquisitions under one brand, managing a complete brand refresh for the company and its flagship cynergi|suite point-of-sale software, and launching the company’s cutting-edge point-of-sale technology brand, Nigel, developed in collaboration with Thrive Restaurant Group.
Before High Touch, Tara served as Marketing Manager for Davis-Moore Auto Group, where she led marketing initiatives for multiple car dealerships in Wichita and Emporia, Kan. Her volunteer experience includes serving on the Wichita Downtown Development Board, the Music Theatre of Wichita Board, the 2018 committee appointed to study Century II, and fundraising chair for the Laughing Feet Performers. A Wichita State University graduate with a bachelor’s degree in Fine Arts, Tara can occasionally be seen performing in musicals around Wichita.