Overview
Geoff Tuff was named part of the Barton School’s Fall 2022 Executive-in-Residence Duo, along with Brian Umbenhauer. Residents provide Barton School students, faculty and the Wichita community with vital perspectives and knowledge from industry leaders.
As a principal of Deloitte Consulting LLP, Tuff holds various leadership positions across its Sustainability, Innovation and Strategy practices. In the past, he led Doblin, the firm’s innovation practice, and was a senior partner at Monitor Group.
Tuff’s work centers on helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Tuff has worked in virtually every industry and uses his breadth and diversity of experience to bring novel insights about how things might operate to clients stuck in industry conventional wisdom. He is co-author of the national bestseller “Detonate: Why–and How–Corporations need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive” and “Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws.” He holds degrees from Dartmouth College and Harvard Business School.