Overview
Justin Keeler is a clinical associate professor of business analytics who educates
in the FREDS department within the Barton School of Business at Wichita State University.
He also serves as the Director of the Business Analytics Gradute Program. He is inspired
to help students interpret/analyze the story of data patterns to solve problems with
practical and informed decision-making. Dr. Keeler is uniquely positioned to do this
with his multidisciplinary business background, statistical expertise, and knowledge
in programming languages-R, Python, SPSS, Mplus, and Tableau.
His research specialty concerns topics in decision-making under uncertainty, network
influence, and user-technology interface. Particular attention is given to the use
of diverse analytic techniques to investigate sentiment, network relationships, and
human interactions with machines.
Prior to academia, he spent 15 years in corporate finance leadership, small business ownership, and doing M&As. Justin returned to school to earn his Ph.D. in Management with a focus in methodology from Oklahoma State University.