Dr. Min Xiao is an assistant professor in the Elliott School of Communication. He teaches graduate and undergraduate classes in quantitative research methods, audience analysis, and integrated marketing communication. His current research interests are at the intersection of digital media and marketing communication including work related to the psychology of product reviews, green marketing, influencer marketing, and Esports. Dr. Xiao’s research has been published in a variety of journals. His work has also earned top paper honors at divisions of the Broadcast Education Association. 


Ph.D. University of Florida
M.A. University of Florida
B.A. Capital University of Economics and Business

Classes taught

  • COMM 324 Introduction to IMC
  • COMM 430 Communication Research & Inquiry
  • COMM 660/860BB Media Analytics & Audience Behaviors
  • COMM 803 Quantitative Research Methods