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… Behavior, 15 (4), 337-368. Martin, C. L. (2016). Calendars: Influential and widely used marketing planning tools. Journal of Brand Strategy, 5 (2), 1-14. Martin, C. L. (2016). Retrospective: Compatibility management: Customer-to-customer relationships in service environments. Journal of Services Marketing, 30 (2016) (1), 11-15. Martin, C. L. (October 19,…
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