PDF
… controversy, scandal) on brands. I am also interested in mixed
methods research and other issues of methodology.
DISSERTATION
Title:
Perceived Authenticity in Human-Branded Services
Committee:
James Gentry (Chair), Susan Fournier (Boston University), Meike Eilert, Les
Carlson, and Calvin Garbin (Department of Psychology)
Abstract:
Authenticity is a…
https://www.wichita.edu/academics/business/marketing/_documents/Lynn_Matthews_CV.pdf