wichita.edu
…Service Scholars. Journal of Services Marketing. Journal of Marketing Theory & Practice Plouffe, C., Nagel, D. M., Bonney, L., Hochstein, B., & Salas, J. (2020). The Austrian View and Value Co-Creation Process in Solution-Oriented Firms: A Seven Stage, 'Solution Prototyping' Framework. Journal of Marketing Theory & Practice, 28 Lynn Matthews Paper…
https://www.wichita.edu/academics/business/research-connection/2021.php