PDF
…the theories and practices of IMC. Students learn
how and why IMC strategies are created, executed, monitored, and evaluated and how the
messages are tailored to the customer and other publics. Students will gain a general knowledge
in the following areas: branding, advertising, media buying and selling, consumer research,
marketing, public relations and…
https://www.wichita.edu/profiles/_cvs/Parcell_cv_2021.pdf