PDF
…outcomes
in the workplace. In earlier research, the authors
found that firms need employees to have creative
efficacy so that the organization can be innovative
in the products or services they produce. The reason
is simple. Because there is no roadmap to being
creative at work, creative attempts often result in
failure, and so being creative at work…
https://www.wichita.edu/academics/business/research-connection/_documents/RC-Dec2010.pdf