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…Status: Data collection, coding, and analysis complete. Studies included in the data set were
published over a 40-year timespan in multiple disciplines, and report 114 independent effects.
Invited for 3rd round review at Journal of Consumer Research.
February 2020
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Ziegler, Alexander H., Alexis Allen, John Peloza, and J. Ian Norris, “The…
https://www.wichita.edu/academics/business/marketing/_documents/Alexander.pdf