PDF
…111,000,000
16,900,000
112,000,000
1,410,000
63,950,000
56,705,000
120,655,000
Table 3 - Results by Section
Section
Print
Digital
Broadcast
Total Value
Results
$2,752,760.78
$150,694,217.89
$401,816.000.00
$555,262,978.67
Print Methodology
While print rate cards were more readily
available than broadcast information, the
data sample is still considered…
https://www.wichita.edu/academics/education/Sport_Management/People/_documents/FinalFourMediaExposure.pdf