PDF
…campaigns for 3-5 Wichita nonprofit clients. Students learn the four pillars of an IMC campaign (research, planning,
implementation, and evaluation) and create a plans book for the client. In most cases, the
students also implement and evaluate their IMC campaign as well.
Course taught: COMM 862A, renumbered COMM 832, Historical Methods
This course…
https://www.wichita.edu/profiles/_cvs/LisaParcell_cv.pdf