Dr. Justin Keeler

Justin Keeler is a clinical associate professor of business analytics who educates in the FREDS department within the  Barton School of Business at Wichita State University. He is inspired to help students interpret/analyze the story of data patterns to solve problems with practical and informed decision-making. Dr. Keeler is uniquely positioned to do this with his multidisciplinary business background, statistical expertise, and knowledge in programming languages-R, Python, SPSS, Mplus, and Tableau.

His research specialty concerns topics in decision-making under uncertainty, network influence, and user-technology interface. Particular attention is given to the use of diverse analytic techniques to investigate sentiment, network relationships, and human interactions with machines.

Prior to academia, he spent 15 years in corporate finance leadership, small business ownership, and doing M&As. Justin returned to school to earn his Ph.D. in Management with a focus in methodology from Oklahoma State University.


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