Office Contact

Mercedes Shoemaker, mercedes.shoemaker@wichita.edu

About the role

The Vice President for Strategic Communications and Marketing oversees the University’s marketing, communications, community outreach and event activities, as well as supporting the marketing needs and interests of the University’s colleges, departments and other units. The Vice President for Strategic Communications and Marketing also serves as liaison to the Wichita State University Alumni Association.


Shelly Coleman-Martins, vice president for marketing and strategic communications, has been with the university since 2016. She leads her team of writers and visual artists in creating a common voice and telling the story of Wichita State University. She wears many hats in her pursuit to build the university's brand: communicator, advocate, strategist, educator, mediator, and leader.

Coleman-Martins has served on numerous committees to promote the university and its reputation, including the University Marketing Enrollment Team as founder and chair, the Strategic Planning Committee, WSU Foundation’s National Advisory Council Marketing Committee, the Council on Strategic Communications for the Association of Public Land-Grant Universities, the committee to celebrate quasquicentennial (125th year) of the university, and the Free Expression Committee.

Before coming to Wichita State University, Coleman-Martins worked toward a thriving Wichita economy in her roles at the Coleman Company and Koch Industries. Coleman-Martins earned a bachelor’s degree from Newman University, a master’s in business administration from Baker University, and is currently pursuing a doctorate at Wichita State.