Wichita State University's brand identity is built on consistency — consistent quality in our teaching and research, consistent relationships with the community we serve, and consistent use of words and images. The following guides are intended to help us all achieve consistency in our communication.

WSU guides and best practices
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These guidelines detail how to format your submissions to WSU's official newsletters, including how to set up accessible images.

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This playbook covers goals, strategy and tactics for how to engage and grow on the social web.

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Follow this manual in all applications that involve the WSU logo or university name.

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Learn more about WSU's web guidelines for image selection, digital messaging and CMS features.

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The WSU Writing Style Guide outlines standards for consistency in WSU communications.

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Follow these tips to reach more of your Shocker audience and increase their responsiveness.