Wichita State University's brand identity is built on consistency — consistent quality
in our teaching and research, consistent relationships with the community we serve,
and consistent use of words and images. The following guides are intended to help
us all achieve consistency in our communication.
Follow this manual in all applications that involve the WSU logo or university name.
The WSU Writing Style Guide outlines standards for consistency in WSU communications.
This playbook covers goals, strategy and tactics for how to engage and grow on the
Learn more about WSU's web guidelines for image selection, digital messaging and CMS