Wichita State University's brand identity is built on consistency — consistent quality
in our teaching and research, consistent relationships with the community we serve,
and consistent use of words and images. The following guides are intended to help
us all achieve consistency in our communication.
Follow these tips to reach more of your Shocker audience and increase their responsiveness.
Keep the following guidelines in mind when selecting photography for use on WSU marketing
materials and website.
This playbook covers goals, strategy and tactics for how to engage and grow on the
social web.
Follow this manual in all applications that involve the WSU logo or university name.
Learn more about WSU's web guidelines for image selection, digital messaging and CMS
features.
The WSU Writing Style Guide outlines standards for consistency in WSU communications.
