The WSU Visual Identity Standards Manual details specific instructions and guidelines for the consistent use and implementation of the visual elements of the WSU Visual Identity Standards, as they relate to all forms of university communication. Adhering to these standards creates and enforces the awareness and image of Wichita State University. Well maintained visual brands are vital in creating the right impressions. By complying with these standards, Wichita State will be able to visually present a common front.

The rules and guidelines have been developed with extensive advice and consultation from numerous departments, administration, staff, designers, students, faculty and alumni.

In an effort to develop a strong, highly recognizable and effective visual identity, and to do so through consistent application of visual standards over time, the only approved marks, logos, logotypes, seals and symbols are the ones described in this manual. No other versions of the approved visual standards elements may be used instead of or as replacements for these official WSU Visual Identity Standards elements.

Separate identifying marks, symbols and logos for WSU entities (colleges, departments, divisions, centers, etc.) are not permitted under this visual identity program. Previous logos are to be retired and replaced with new “naming units.” New logos, marks and symbols may not be introduced. The only exception to this policy is for sanctioned student organizations, which may choose a separate identity or an official WSU naming unit.


For assistance with use of the logo or WSU Visual Identity Standards, please contact Strategic Communications at 316-978-3045.