Color is a critical institutional identifier. Following these guidelines will ensure that WSU’s colors are used consistently. Our colors are Shocker Yellow™ and Black. Shocker Yellow™ is Pantone spot color PMS 116C. For process four-color printing, use the recommended CMYK values. For web and digital platforms, use the recommended HEX value.

Shocker Yellow™ Black

PMS 116C (for coated paper)
c0 m14 y100 k0
r255 g205 b0

PMS black
c0 m0 y0 k100
r39 g37 b31                                

The colors shown in this guide are for color reference only. Match to PANTONE® color standards for accuracy. PANTONE® is the property of Pantone Inc.


Typography, along with layout, photography and written content, is an important component in successfully communicating our brand. WSU’s primary font is Klavika. Our other main fonts include Garamond, or alternatively, Georgia. Roboto and Titillium are WSU's brand web fonts.

Klavika Font Family is under license by WSU. For a copy of the fonts, contact Strategic Communications.

Primary Font

Klavika font specimen

Web Fonts

Roboto font specimen

Titillium font specimen

Secondary Font

Garamond font specimen


For more information about colors or fonts, consult the WSU's Visual Identity Standards Guide.