Colors from the secondary palettes are used as accent colors to enhance Shocker yellow and black.
Colors
Color is a critical institutional identifier. Following these guidelines will ensure that WSU’s colors are used consistently. Our colors are Shocker yellow and black.
Primary palette
| Shocker Yellow | Black |
|
PMS 116 (for coated paper) |
PMS black |
Secondary palette
| Wheat | Huxley | Morrison | Altitude | Braeburn |
| PMS 7409 c4 m35 y100 k0 #f3ad1c r243 g173 b28 |
PMS cool gray 3 c22 m19 y20 k0 #c8c3c1 r200 g195 b193 |
PMS 173 c16 m75 y79 k4 #c95e44 r207 g94 b68 |
PMS 7458 c56 m23 y17 k0 #72a6bf r114 g166 b191 |
PMS 7498 c50 m26 y90 k5 #889848 r136 g152 b72 |
| Fairmount | Brick | Tulip | Squirrel | Innovation |
| PMS 1385 c17 m54 y89 k2 #cf833a r207 g131 b28 |
PMS 1807 c31 m84 y67 k25 #903b41 r144 g59 b65 |
PMS 681 c35 m64 y30 k2 #a96f88 r169 g111 b136 |
PMS 146 c36 m57 y86 k17 #94703b r148 g112 b59 |
PMS 2727 c59 m47 y0 k0 #7282c0 r114 g130 b192 |
The colors shown in this guide are for color reference only. Match to PANTONE® color standards for accuracy. PANTONE® is the property of Pantone Inc.
Typography
Typography, along with layout, photography and written content, is an important component in successfully communicating our brand. WSU’s primary font is Klavika. Our other main fonts include Garamond, or alternatively, Georgia. Roboto and Titillium are WSU's brand web fonts.
Klavika Font Family is under license by WSU. For a copy of the fonts, contact Strategic Communications.
Primary Font
Web Fonts
Secondary Font
For more information about colors or fonts, consult the WSU's Visual Identity Standards Guide.