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…& Calantone, R. (2024). The Effects of Innovation on Product Recall Likelihood. Journal of Business Research, 173, 114452. Matthews, A. L., Cockrell, S., & Walker, K. L. (2023). Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes. Journal of Public Policy & Marketing, 42 (3), 07439156231172517. Manis, K. T.,…
https://www.wichita.edu/profiles/academics/business/office_of_the_dean/Program-Directors/Cockrell-Seth.php