PDF
…& Methodology, University of Nebraska – Lincoln
Minor: Marketing
2013
B.A. in Sociology, Grove City College
Minors: Business, Religion
2011
RESEARCH INTERESTS
Brand management with a focus on human and personal branding, branding for start-up and small firms,
and impact of firm behaviors (e.g. CSR, controversy, scandal) on brands. I am also…
https://www.wichita.edu/academics/business/marketing/_documents/Lynn_Matthews_CV.pdf