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…staff, financial aid staff, residence life staff,
counseling staff, registrar staff)
Subsequently enrollment in a full course load or in 15+ credit hours
Re-enrollment at the university
Major declaration, change, or application for admission
Engagement with a particular resource during an advising session (e.g., completion of career
assessment, completion …
https://www.wichita.edu/services/strategic_communications/_documents/eab_measuring-campaign-effectiveness-toolkit.pdf