PDF
…D. E. (1991). Wichita Clinic: A Comprehensive Case, Exploring Marketing
Research.
Headley, D. E., Bowen, B. D., & Luedtke, J. R. (1991). Navigating Through Airline
Quality, Annual Advances in Business Cases.
Presentation of Non-Refereed Papers
Headley, D. E. & Bowen, B. D. (1996). International Determinants of Airline Quality.
World Aerospace Education…
https://www.wichita.edu/academics/business/marketing/_documents/DHeadley.pdf