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…455-467 2006 Muthitacharoen, A., Gillenson, M. L., and Suwan, N. "Segmenting Online Customers to Manage Business Resources: A Study of the Impacts of Sales Channel Strategies on Consumer Preferences," Information & Management, Vol. 43 No. 5, pp. 678-695 Muthitacharoen, A., Palvia, P.C., Brooks, L.D., Krishnan, B. C., Otondo, R. F., and Retzlaff-Roberts, D.…
https://www.wichita.edu/academics/business/facultyandstaff/amuthita/research_portfolio.php