wichita.edu
… IEEE Transactions on Engineering Management, Aug. 2008, Vol. 55 No. 3, pp. 455-467 2006 Muthitacharoen, A., Gillenson, M. L., and Suwan, N. "Segmenting Online Customers to Manage Business Resources: A Study of the Impacts of Sales Channel Strategies on Consumer Preferences," Information & Management, Vol. 43 No. 5, pp. 678-695 Muthitacharoen, A., Palvia,…
https://www.wichita.edu/academics/business/facultyandstaff/amuthita/research_portfolio.php