PDF
… the Academy of Marketing Science.
Aghaie, S. & Cockrell, S. Title Withheld. Targeted submission to the Journal of the Academy of Marketing Science.
CONFERENCE PUBLICATIONS/PRESENTATIONS
Friske, Wesley, and Seth Cockrell, "Entrepreneurial Selling vs. Professional Selling: When and Why Entrepreneurs Hire
Professional Salespeople,” presented at the 2020…
https://www.wichita.edu/academics/business/marketing/_documents/Cockrell.pdf