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…large-scale sport tourism events: Scale development and validation. Tourism
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7. *Lee, S., Kim, W., & Kim, E. (2014). The extended match-up hypothesis model: The role of
self-referencing in celebrity endorsement effects. International Journal of Sport
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8. Lee, J., & Kim, W. (2004). The…
https://www.wichita.edu/academics/education/Sport_Management/People/LecturerVita-Kim.pdf