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…of Marketing • Wichita State University
Friske, W., Cockrell, S., & King, R. A. (2022). Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and
Retail Selection. Journal of Macromarketing, 42(1), 114-127.
Friske, W., & Cockrell, S. (2019). Entrepreneurship, Excise Taxes, and the “Flight to Quality”. Journal of Macromarketing,…
https://www.wichita.edu/academics/business/marketing/_documents/Cockrell.pdf