Marketing - Real Estate
Bachelor of Business Administration
Department of Marketing
Department of Finance, Real Estate, and Decision Sciences (F.R.E.D.S)
A major in marketing with an emphasis in real estate prepares students for careers in real estate marketing, particularly commercial and residential real estate brokerage, and property management.
Foundation Skills
ENGL 101/101 – College English I
ENGL 102 – College English II
COMM 111 – Public Speaking
MATH 111 or 112 – College Algebra or Pre-Calculus
General Education Requirements
Fine Arts Intro
Hum Intro
Econ 201
Math 144
IB 333
ENTR 310
FA/HUM/MNS 300+ level
Advanced Standing Requirements
MATH 144 – Business Calculus
ECON 201 – Macroeconomics
ECON 202 – Microeconomics
ECON 231 – Business Statistics
ECON 232 – Statistical Software Applications - 1 cr.
BADM 100 - Exploring the World of Business
BADM 162 – Business Software: Excel - 1 cr.
ACCT 210 – Financial Accounting
ACCT 220 – Managerial Accounting
NOTE: All courses are 3 credits unless noted otherwise
Business Core Requirements
MKT 300 – Marketing
ENTR 310 – The Entrepreneurial Experience
IB 333 – International Business
FIN 340 – Financial Management I
DS 350 – Introduction to Production & Operations Management
MGMT 360 – Principles of Management
MIS 395 – Management Information Systems
BLAW 431 – Legal Environment of Business
MGMT 681 – Strategic Management
Marketing with an Emphasis in Real Estate Major Requirements
MKT 403 - Marketing Research
MKT 405 - Consumer Behavior
MKT 609 - Strategic Marketing Management
RE 310 - Principles of Real Estate
Select one of the following:
MKT 607 - Brand Promotion and Activation
or MKT 608 - Selling and Sales Force Management
Electives:
Select 9 credit hours of upper-division (300 or above) real estate courses.
Specific Requirements for Marketing Majors with an Emphasis in Real Estate
- No more than 3 credit hours of RE 481 may be used to satisfy the elective component of this degree.
- Majors in marketing or marketing emphasis in real estate must complete MKT 300 with a C+ or better to continue in the major.
- All majors must have at least 12 unduplicated credit hours.