PDF
… and observations. Journal
of Services Marketing, 19 (5), 346-350.
Javalgi, R. G., Martin, C. L., & Todd, P. R. (2004). The Export of E-Services in the Age of
Technology Transformation: Challenges and Implications for International Service
Providers. Journal of Services Marketing, 18 (7), 560-573.
Claycomb, C. & Martin, C. L. (2002). Building Customer…
https://www.wichita.edu/academics/business/marketing/_documents/C-Martin-CV-2019.pdf