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…are created, executed, monitored, and evaluated and how the
messages are tailored to the customer and other publics. Students will gain a general knowledge
in the following areas: branding, advertising, media buying and selling, consumer research,
marketing, public relations and publicity, ethical and legal issues, and message creation,
execution, and…
https://www.wichita.edu/profiles/_cvs/Parcell_cv_2021.pdf