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…and market segmentation, components of a marketing plan.
Dr. Chris Broberg, Assistant Professor
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Strategies and Skills for Contract Relationships • September 21
Improving vendor relationships, negotiations, and contracts for positive (win/win) outcomes.
Mr. Larry Spurgeon (J.D.), Larry Jones Faculty Fellow in Business Ethics and Senior Lecturer
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https://www.wichita.edu/about/wsunews/archive/images/GRB-ButlerCty.pdf