wichita.edu
…communications. Marketing Faculty Recent Publications [1] Aghaie, S., Disfani, O., Javadinia, A., Farhang, M., & Bhattarai, A., (2022). Incumbent Defense Strategies and New Entrant Market Exit: The Moderating Role of Relational Market-Based Assets. European Journal of Marketing. Impact Factor: 4.7 ABDC Journal Quality List: A* Barton School Journal …
https://www.wichita.edu/academics/business/marketing/Publications.php