PDF
…Alexander H. Ziegler, and Haipeng (Allan) Chen (2019),
“Consumer Reactions to Price Discounts across Online Shopping Experiences,” Journal of
Retailing and Consumer Services, 51 (November), 129-38.
PAPERS UNDER REVIEW
Ziegler, Alexander H., John Peloza, and Leslie H. Vincent, “Dying of Embarrassment: A MetaAnalytic Review of Responses to…
https://www.wichita.edu/academics/business/marketing/_documents/Alexander.pdf